Marketing Manager


  • Plan, develop and manage the combined Marketing and CRM strategy for DBJ France.
  • Create effective 360 activations throughout the year that support each product launch/brand news, with the aim to maximise sales, prioritising increase of bridal sales through all operations.
  • Strategically build the brand image of De Beers Jewellers within France through effective marketing strategies that drive traffic to store and increase sales.
  • Provide and create information and tools to the stores to implement marketing strategies and programs for the retail network.

Main Responsibilities

  • Develop strategic marketing plans and concepts that will grow awareness, build image and ultimately significantly increase store and website traffic – and sales.
  • Develop, implement and manage the promotional plans and product launches, via original activations/events with high luxury, innovative themes, which surprise and delight clients.
  • Manage and execute the client event calendar for the year (in and out of store), creating money-can’t-buy experiences with positive ROIs.
  • Initiate client activity with different themes and partners to draw traffic to the stores; increase new customer acquisition and build client loyalty.
  • Manage and optimise the media plan (print/online/social), carefully monitoring editorial ROI and advising the Communications Manager Europe when appropriate action needs to be taken.
  • Provide store teams with complete information on activation plans.
  • Implement and coordinate the VM plan for France by liaising directly with the Brand team.
  • Ensure stores receive all relevant marketing and communication materials.
  • Evaluate and present ROIs and feedback to HO on the activations.
  • Take responsibility for the management of all POSM process and evaluate its performance: regularly liaise with all stores about their POSM needs, place and coordinate POSM orders, forecast/order from Head Office, manage Communications and Merchandising POS materials.
  • Share best practice and provide regular analysis of competitors’ marketing actions and events.
  • Work with the Managing Director Europe & USA to identify and run new incentive sales schemes for the stores.
  • Work directly with the Communications Manager Europe and Finance Operational Manager – Europe & US to prepare the marketing budget plan for France; manage the marketing budget for France, including identifying spending opportunities.
  • Based on global strategy and segmentation, develop and execute the yearly CRM plan to attract and retain clients including EDM’s, events etc.
  • Develop the client database and data capture KPIs.
  • Ensure that all the store staff are aware of the product marketing updates and liaise directly with the Store Managers to identify training needs.
  • On an ad-hoc basis, run any short product marketing training for store staff.
  • When organising events, select innovative and luxurious suppliers who will uphold and improve the image of the brand; develop relationships with luxury brands who can supply activities graciously during those events.
  • Continually seek new opportunities to increase the exposure and therefore raise the awareness and profile of the DBJ brand.

Job Requirements

Working Experience & Education Requirements

  • Degree level education.
  • Significant experience in Marketing for a luxury brand.
  • Demonstrable experience of the French jewellery market is essential.

Language Skills

  • Fluent written and spoken French and English.
  • Fluency in any other language an advantage.

Competency Requirements

  • Extremely well organised with acute attention to detail
  • Ability to be both proactive and reactive
  • Strong business acumen
  • Creative / lateral thinker
  • Team Player
  • Strong drive for results
  • Qualified knowledge of the retail business
  • Ability to work flexibly and diplomatically

Computer Skills

  • Excellent Microsoft Office skills.

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