Sustainability De Beers | Site Officiel De Beers FR

SUSTAINABILITY

At De Beers London, every diamond tells a story of origin, artistry, and impact. As the only luxury jewellery house with a direct connection to the source, we curate each stone from its discovery in Botswana, Canada, Namibia, or South Africa, applying the skill and craftsmanship that define our brand to create timeless jewels.

This unique access allows us to select only the finest diamonds and witness their meaningful impact, from community development to conservation. Each diamond is inscribed with the De Beers Marque, a promise that it is natural, untreated, and ethically sourced.

As part of the De Beers Group, our sustainability commitments are guided by Building Forever, an ambitious framework focused on livelihoods, nature, climate, and traceable provenance. At De Beers London, we bring these values to life through a refined and intentional approach to ethical luxury.

Every De Beers London diamond is inscribed with the De Beers Marque: a guarantee that it is natural, untreated and sourced to our exacting ethical standards.

De Beers has a long history of conservation: we opened our first nature reserve in South Africa over a century ago. Our ongoing conservation efforts preserve precious flora and fauna at our operations and beyond, including southern Africa’s Okavango Basin.